Setting up an ULP? Print


An Urban Lifestyle Point (ULP) is a place being reclaimed by its inhabitants, workers, guests... thanks to the new design of the space, its animation and/or the setup of various amenities.
People find themselves evolving in a unique area adapted to their needs, fulfilling their expectations, and even anticipating their wishes.

People are the core of the thought when creating an ULP and making it grow.


ULP created and developed by the AMCV in Namur in the framework of the Lively Cities project

An ULP’s aim is to handle a public space and give it a value from a marketing point of view. It can be created on a place, a square, or any other urban space, as long as it is is central. A qualitative environment, great services, an attractive events’ programme, appropriate amenities, …can generate this value. From then on, a feeling of pride, respect and belonging to the space develops. A population, a community can only identify to a space with a positive image. The change of a public space into an attractive place is directly linked to the population using this space.


ULP created and developed by the AMCV in Namur in the framework of the Lively Cities project
If the idea is simple, it’s not that easy to bring it to life. To create value, the public space must be approached as a product, as a “retail concept”. To get there, four dimensions must be taken into account:

1.The identity: Quality, image of the space
2.Conviviality: friendliness, ability of the space to create links between different communities of users
3.Access: link with other bordering areas
4.Use of the space and activities proposed

You want to start an ULP? The AMCV can support and design with you an ULP answering your own objectives. Contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or T +32 (0) 65 88 54 66.




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